Culture-led strategies and activations that connect brands with online communities.
01/ Strategy
Activation
Art direction
My work method
My work method
My work method
[Audiences don’t want more ads. They want something to do and something worth sharing.]
[Audiences don’t want more ads. They want something to do and something worth sharing.]
[ 01 ]
Decode
[ STRATEGY + RECOMMENDATION ] I start by decoding the brief through culture: societal, digital and consumer trends, community codes and what the audience actually cares about. I map the brand’s values, the most credible entry points, and the touchpoints that matter, then I recommend the strongest angles and a few concrete routes.
Output
Strategy mini-deck (angle + routes + recommendation)
[ 01 ]
Decode
[ STRATEGY + RECOMMENDATION ] I start by decoding the brief through culture: societal, digital and consumer trends, community codes and what the audience actually cares about. I map the brand’s values, the most credible entry points, and the touchpoints that matter, then I recommend the strongest angles and a few concrete routes.
Output
Strategy mini-deck (angle + routes + recommendation)
[ 01 ]
Decode
[ STRATEGY + RECOMMENDATION ] I start by decoding the brief through culture: societal, digital and consumer trends, community codes and what the audience actually cares about. I map the brand’s values, the most credible entry points, and the touchpoints that matter, then I recommend the strongest angles and a few concrete routes.
Output
Strategy mini-deck (angle + routes + recommendation)
[ 02 ]
Design
[ BIG IDEA + MECHANIC ] Using the Decode as the foundation, I design the activation as an experience: the format (digital, IRL, event, hybrid), the participation loop (what people do and how they interact), the story it tells, and the key touchpoints that make it travel.
Output
Pitch-ready deck (concept + mechanic + touchpoints)
[ 02 ]
Design
[ BIG IDEA + MECHANIC ] Using the Decode as the foundation, I design the activation as an experience: the format (digital, IRL, event, hybrid), the participation loop (what people do and how they interact), the story it tells, and the key touchpoints that make it travel.
Output
Pitch-ready deck (concept + mechanic + touchpoints)
[ 02 ]
Design
[ BIG IDEA + MECHANIC ] Using the Decode as the foundation, I design the activation as an experience: the format (digital, IRL, event, hybrid), the participation loop (what people do and how they interact), the story it tells, and the key touchpoints that make it travel.
Output
Pitch-ready deck (concept + mechanic + touchpoints)
[ 03 ]
Deliver
[ PRODUCTION SUPPORT + CREATIVE SUPERVISION ] I help the idea ship in the real world. Depending on the format, I support production, supervise the creative direction, and translate the concept into the deliverables teams need. I can also bring trusted collaborators (illustration, motion, 3D, UI/UX, dev) and help coordinate the work, so execution stays aligned with the original intent.
Output
Supervision / consulting + production support (as needed)
[ 03 ]
Deliver
[ PRODUCTION SUPPORT + CREATIVE SUPERVISION ] I help the idea ship in the real world. Depending on the format, I support production, supervise the creative direction, and translate the concept into the deliverables teams need. I can also bring trusted collaborators (illustration, motion, 3D, UI/UX, dev) and help coordinate the work, so execution stays aligned with the original intent.
Output
Supervision / consulting + production support (as needed)
[ 03 ]
Deliver
[ PRODUCTION SUPPORT + CREATIVE SUPERVISION ] I help the idea ship in the real world. Depending on the format, I support production, supervise the creative direction, and translate the concept into the deliverables teams need. I can also bring trusted collaborators (illustration, motion, 3D, UI/UX, dev) and help coordinate the work, so execution stays aligned with the original intent.
Output
Supervision / consulting + production support (as needed)