Women lacks proper representation in games because there aren’t enought women on the gaming industry, meaning fewer women characters created which leads to fewer role models and players, discouraging future generation. It’s a snake bitting its own tail in an overall misoginic industry & community. That's something that needs to change and that's why I created this activation.

This activation was originally created as part of a submission for the D&AD New Blood competition, in response to a brief from Black Girl Gamers, a community built to highlight and support Black women in gaming.

It was my very first activation idea and, although it didn’t lead to anything for the competition, it’s always stayed in the back of my mind. When the announcement for GTA 6 dropped, especially with the focus on modding features, I saw an opportunity to revisit and develop the concept in anticipation of the game’s release.