Social Media - Don’t Nod
Don't Nod first approached us to create social media strategy and content for the release of Jusant, seeking to showcase its unique mechanics and atmospheric journey through immersive and interactive formats. We build the strategy to invite people to take a break from social media swarm and contemplate Jusant's unique & mystical atmosphere.
Following the success of this collaboration, they entrusted us with a second project: highligh their back catalog by creating content for the incoming year, emphasizing the distinct identity and emotional depth of each game. Our approach remained focused on bringing their games to life, leveraging dynamic visuals and platform-specific storytelling to engage their community in meaningful ways.
Jusant
We wanted to create content that invites people to take the time to discover
and appreciate this magical and mysterious world, quite the opposite of social media, where everything moves so fast.
Another key aspect of Jusant is, of course, climbing! Beyond showcasing the game’s different mechanics, we wanted to go further by mixing in-game content with real-life elements.
Finaly, contents designed to draw attention to the many mysteries of the tower, especially the traces of an ancient civilization now vanished, which the player uncovers gradually during its ascent.
Back catalog
Interactive content
Ingame eastrer eggs & references
Community centered
Invite people to comment
Invite people to share
Contemplative content
Multigames content
Interact with the community
Memes & humoristic content
Comitted content
